| As companies jockey to benefit from the changing dynamics of globalization, a handful of emerging economies are enjoying an ever-expanding sphere of influence. Brazil, Russia, India, and China—widely referred to as the BRIC countries—now carry significant clout on a global scale. All four countries have a burgeoning middle class, a rapidly growing consumer base, and are emerging as important locations for aspiring businesses in all industries. It will not be long before virtually every company will do business with the BRIC countries, either buying precious resources, outsourcing manufacturing and services, or selling their goods to an increasingly voracious consumer. Naturally, this has enormous ramifications and brings with it many new challenges from a commercial banking perspective.
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