Thursday, May 6, 3:45 - 5:00	view all sessions this time
Banker's Track	view all sessions this track

704-Mobile Banking and Payments - Beyond the "Check Box"

Mobile banking approaches the tipping point as mobile devices are used for information and transactions. To tap into this emerging channel, financial institutions must move beyond a short-term vision of mobile banking as "...an extension of online banking" and adopt a more comprehensive enterprise mobile financial services strategy. The integration of transactions, payments, and content can generate revenue for the financial institution and deliver functionality to diverse customer segments.

Learning Objectives:
	Understand the market place for the mobile channel
	Maximize the value of mobile banking and payments
	Understand the key considerations for a mobile strategy

Lucy Suarez, CTP, Fiserv Lucy Suarez is a Senior Business Consultant in the Electronic Banking Division of Fiserv. In her 17 years at Fiserv, Lucy has worked as the Training Manager for cash management applications for financial institutions and their commercial customers, as an internal consultant within the Product Management group, and as Senior Business Consultant on the Business Development team. She is very involved in the pre-sales effort for cash management and post-sales implementations and in marketing cash management products and services. She has a BA in Marketing, is a Certified Treasury Professional and a frequent speaker at regional and national treasury conferences.