805

805-Bolster your Career with Thought Leadership

You ARE a thought leader. Now you want to practice thought leadership. All you need to do is follow these 3 steps:

1. Because it is such a powerful force, thought leadership should be considered as part of your (company's) overall brand.
Does your brand accurately reflect who you are? Ask yourself how you ultimately want to be viewed by your key constituents. Then think about what piece of knowledge you have that others want, need and will consider you an expert in.

2. What can you do or what do you know that you could share with others that enhances or reinforces your brand? It should be something unique that you know better than most and are highly passionate about. The more specific you can be about your unique knowledge, the better.
Perhaps you have markedly improved an existing process or pioneered something new. It doesn't have to be grand or of a grand scale. It should, however, be "newsworthy" to an audience who will care AND take action to buy or influence a sale.

3. Now, consider how you will promote your innovation. Will you tell friends? Address an audience of would-be consumers or influencers? Write about it and submit it to a select audience?
The moment that you have shared your idea to a welcoming audience of key constituents who care, consider you an "expert," and view your brand in a positive light, you have achieved Thought Leadership.

We can help you achieve thought leadership status.



Laurel Egan Kenny, Turningpoint Communications Laurel Egan Kenny is President and CEO of Turningpoint Communications, a full service, strategic marketing communications firm for financial services companies at a turning point. The firm specializes in promoting her clients' thought leadership through strategic communications and events and in media and communities they serve. Before founding her company, Laurel led Marketing Communications teams for large, global, Boston-based, financial services companies: State Street Corporation and Sovereign Bancorp. Career accomplishments for which she is particularly proud were: · Founding member of a high growth entrepreneurial wealth management organization and driving assets under administration from $0 to $150 Billion in one year. · Increasing commercial cash management win rates by 900% through acting in direct alignment with sales officers’ objectives, creation of a deal review team, implementation of new proposal system and knowledgebase, and a complete overhaul of marketing and sales communications documentation and processes. . Laurel holds an MBA, MS and BA, all from Simmons College, Boston. She is a Board member of TMANE, President of the Marshfield Chambers of Commerce, member of the Downtown Women’s Club, Boston Women Communicators, and South Shore Chamber, among other groups. She enjoys presenting to varied audiences on a number of topics. She is also very active in her community and Alma Mater and holds several Board positions. Patricia Mullin, CCM, Cambridge Trust Company

Thursday, May 6, 10:45 - 12:00	view all sessions this time
Professional Development	view all sessions this track


Learning Objectives:
	Sufficiently choosing and narrowing your field of expertise
	Marketing your ideas: choosing the medium, events and audience
	Measuring and reporting your success